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Martin Zerfas President & CEO

Martin Zerfas is a Certified Expert in Sustainable Finance and the former Program Manager for the International Farm Animal Welfare Program at Humane Society International. In this capacity, he worked with food companies, financial institutions and other stakeholders to improve farm animal welfare policies and on-farm practices. Mr. Zerfas represented the organization at events and meetings in Africa, Europe, North America and Oceania.


Previously, Mr. Zerfas worked as a commercial litigation attorney. He received his Certified Expert in Sustainable Finance Certificate from the Frankfurt School of Finance & Management, his J.D. from the William & Mary School of Law and his B.A. from Connecticut College.


Andrew Lurie Vice President

Andrew Lurie is a licensed attorney and the former International Law and Trade Specialist at Humane Society International. In this capacity, he advised staff and consultants from dozens of countries and participated in litigation in federal and state courts. Mr. Lurie also represented the organization at the World Trade Organization. His work on the intersection of animal welfare and international trade has been cited in major news outlets, research articles and law review journals.


Mr. Lurie also worked at the New York office of Goodwin Proctor LLP, where his focus areas included audits and financing transactions. He received his J.D. from the New York University School of Law and his B.A. from Stanford University.

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More and better information is necessary to create a new, more resilient market, and New Market utilizes a global network of ESG subject matter experts who bring perspectives from the scientific community, the non-profit world, private industry, and government. These experts are leaders in their fields and use their education and experience to help develop innovative solutions to challenges that require specific, technical knowledge. New Market’s subject matter experts are particularly focused on offering guidance that balances the goal of reaching science-based and internationally recognized ESG benchmarks with the unique market realities faced by different companies and industries.



New Market is particularly well-placed to offer globally relevant expertise due to our experience with the following institutions, including working as subject matter experts, or during participation in official consultations and other stakeholder events: 


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