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OPPORTUNITY.

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THE NEW MARKET.

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New Market ESG is a sustainable finance consulting company based in the Washington, D.C. area. We specialize in helping financial institutions manage the risks and opportunities of farm animal welfare and alternative protein. 

 

Globally, there are upwards of 100 billion land animals being raised for food. Most of these animals are bred, raised, transported and slaughtered according to a factory farming model, which creates complex environmental and social issues, whether related to greenhouse gas emissions, overuse of resources, pollution to surrounding communities, or the physical and emotional effects on the animals themselves.  

 

New Market’s point of view is that advancing farm animal welfare standards and increasing alternative protein production are key interventions to enhance the sustainability of the livestock sector. We work with financial institutions to create and implement policies and programs aimed at driving improvements in the on-farm practices and product lines of companies in their portfolios. We also help financial institutions understand which of the companies, industries and practices they support create the most financial, regulatory and reputational risks.

Services

Publications, Reports and Research

Farm Welfare Finance, an ongoing research source about farm animal welfare and development finance maintained by New Market ESG 

Sustainable Finance and the Transition Away from Factory Farming in the United States, 2025

Engaging With the Financial Sector About Farm Animal Welfare: An Introductory Guidebook for Farm Animal Welfare Advocates, 2024

The Protein Diversification Survey, 2023 (published by ProteinData.com)

Closing the Financing Gap, 2022 (published by World Animal Protection)

LinkedIn Articles

Five Keys to Crafting and Maintaining an Effective Farm Animal Welfare Policy

Game Theory and Protein Supply Chain Progress

Ambitions vs. Expectations and How They Relate to NGO “Shame” Campaigns Against Food & Beverage Companies

Materiality Matters in the Protein Supply Chain

Five Strategies to Manage Protein Sector Opportunities and Risks - and a Noteworthy Example of Each

Two Key Questions about Protein Production Reporting: Is there a universal recommendation? Are companies reporting?

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